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Not Another Phishing Simulator: Help Us Build the Anti-Sim That Puts People First
- Jemma Davis
- Apr 21
- 2 min read
Most phishing simulators try to catch people out. We’re building one that brings people in.
At Culture Gem, we believe the old-school "gotcha" approach to phishing awareness is broken. It's inaccessible, anxiety-inducing, and out of touch with how real behaviour change happens.
That’s why we’ve created Design Your Own Phish — a creative, role-reversal experience that teaches people to think like attackers in order to defend like pros. And now we want your help to improve it.
Why This Isn’t a Simulator
This is not designed to simulate being tricked. It’s designed to show how tricks actually work.
Instead of testing people with fake emails, we ask them to create one. Learners explore the same psychological tactics scammers use: urgency, authority, spoofing, emotional pressure. In doing so, they gain real instincts for spotting scams before they take hold.
This is not guesswork. It’s strategy and insight, and it’s fully accessible.
What Makes It Different
No shame, no scores, no pressure. Feedback is private, constructive, and free of gotchas
Accessible by design. Screen reader friendly, keyboard navigable, mobile-optimised
Built for critical thinking. Learners experiment, explore, and understand how phishing works
No stock examples. They create their own scenarios using realistic tactics
Plain English, no jargon. Because learning should be clear and inclusive
We’re not teaching people to fear their inbox. We’re helping them understand it.
Why Join the BETA?
Because you’re probably tired of click-and-shame training. And because you're ready to help shape an experience that puts people first, not policies.
As a beta tester, you’ll:
Get early access to our anti-sim learning tool
Provide input that directly shapes how we improve it
Receive recognition as a Culture Gem Beta Pioneer
Join a community of people who want security training to actually work
How to Join In
Explore the tool — create your own phish, test the tactics, and review your results
Share your thoughts via our feedback form or email us
We especially want to hear from:
Security leads who believe in smarter training
HR and L&D teams tired of fear-based learning
Accessibility advocates who want everyone included
Because Awareness Isn’t Enough. Understanding Is.
This is not a phishing simulator. It’s psychology, creativity, and strategy in action.
Help us redesign the future of phishing training, and build something better, together.
